our title
Custom Title Excerpt

During the last five months, the fashion and textile supply chains have taken the opportunity to adapt to a new norm and make permanent changes. Some of the changes we have been seen happening are in the fashion calendar, trend cycle, event cancellations, marketing, production, and distribution after the collapse of customer’s demand during the global health pandemic. As a consequence of the new challenges, the luxury fashion industry finally moved towards a positive outcome of timeless and comfortable fashion for all, an emerging trend defined by global consumer behavior and market disruption.

During the last five months, the fashion and textile supply chains have taken the opportunity to adapt to a new norm and make permanent changes. Some of the changes we have been seen happening are in the fashion calendar, trend cycle, event cancellations, marketing, production, and distribution after the collapse of customer’s demand during the global health pandemic. As a consequence of the new challenges, the luxury fashion industry finally moved towards a positive outcome of timeless and comfortable fashion for all, an emerging trend defined by global consumer behavior and market disruption.

If we revisit the past, the fashion expectation was to produce four collections each year (spring/summer, pre-fall, fall/winter, and resort), not including any other collaborative projects in between. To avoid creative burnout and to minimize their carbon footprint, the luxury market such as Marc Jacobs, Michael Kors, Ralph Lauren, Tory Burch, and Tom Ford decided to exclude themselves from the New York Fashion Week as Gucci announced its plan to reform, going season-less and cut presentations to twice a year.

Today, the fashion industry has faced the truth to TRENDLESS or SEASONLESS fashion and design with purpose is the ultimate goal. Here many brands are starting to look and plan ahead.

As a consequence of the global changes on travel restrictions, social distancing, and the innovation happening behind virtual meetings, Creativo Design Studio and AM Creative joined forces to bring “virtual newness” for the upcoming seasons.

In the latest prints and patterns SS21 and AW21/22 collections, created by AM Creative and Creativo Design Studio, customers will witness timeless and transitional designs catered to the apparel, paper, home fashion, and interiors. Here all of our designers let the creativity of their season-less designs influence collections instead of the pre-set of seasons in the fashion calendar.

In efforts to sustainable living and to minimize travel impact, Creativo Design Studio and AM Creative have implemented the SEASONLESS Virtual Print Show held from September 22nd, 23rd, and 24th. Here we will have the opportunity to meet again, share our stories, and discuss your prints and pattern needs. Print-Trend-Color!

Leave a comment